Creating more than just content
For many people, creating content online begins naturally - sharing work, building an audience, or collaborating with brands that they feel connected to.
Over time, that activity can start generating income or commercial opportunities. This might include paid collaborations, advertising revenue, affiliate income, appearances, or products and services provided in return for promotion.
At that point, what began as creative work has now become a taxable business.
When does tax apply?
Tax doesn’t only apply once content creation becomes full-time.
Income earned through online activity is generally taxable whether it arises occasionally or alongside your employment.
It’s not limited to cash payments
'Income' can include more than direct monetary payments. Where goods, travel, accommodation, or services are provided in exchange for promotion, the value received may also need to be treated as income.
Keeping clear records becomes increasingly important as activity grows.
Getting the structure right
As income develops, questions around expenses, VAT registration, and whether to operate as a sole trader or limited company often follow.
Getting advice early can help avoid unnecessary tax issues later on.
If your online work has started generating income, feel free to get in touch with Splash Accounting - we’re happy to help you make sense of it.